What Is Inbound Marketing?
Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
How Does It Work?
Inbound marketing begins by developing a deep understanding of who your potential buyers are and what information they need see while searching for solutions to their problems. With that understanding, you can create and share valuable content that attracts the right people to your website. This valuable content often includes eBooks and other short guides, blogs, videos, infographics and webinars.
At RightNow Inbound marketing we use a methodology for promoting products and services called Inbound Marketing. The first component of Inbound marketing centers around attracting strangers to your business. We do this through a variety of tactics such as elevating your company's visibility the major search engines, promoting your business through social media channels and increasing your market footprint.
Once prospects have visited your site either through search engines, blogging or social media, we help convert these strangers to engage.
We do this by developing articles, videos, infographics and other components that deliver highly relevant content to visitors on a consistent basis. This communication helps educate future customers until they are ready to purchase your product or service.
As you filter out your prospects, your next step is to convert them into leads. During this phase, prospects act on their need, want or desire for your product or services and ask for more information. At this point, depending on where the lead is in the sales cycle, he or she may quickly decide to purchase and become a customer, or it may take a little nurturing before the lead decides to do business with you.
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