How Does RightNow Inbound Marketing Approach A Successful Blog?
- Create superior quality content that meets customer needs
- Use authors who are not only knowledgeable about the subject matter but can write in a style that reflects your brand
- Generate content that is optimized for search engines, so that it can be easily found online for important search terms
- Consistently create quality blog content without taxing company resources and taking away from other marketing efforts
- Promote content through social media, email, and other channels in order to boost website traffic and visitors
Strategy & Development
Before we start writing for you, we go over every aspect of the blog and what you want it to achieve. We research your target audience, find where they "hang out" online, build buyer personas, determine what sort of content they engage with, and create a content strategy that will drive results.
Content Reflects Brand
Blogs are most effective when they have something new and helpful to offer the reader. That's why we research the content of each blog article thoroughly so that they provide accurate and interesting information. We make sure that the content is unique and not a simple rehash.
While your blog articles should always target your readers first, you need to make sure that they can actually find your content. We ensure that every single post is optimized for search engines, using the latest SEO best practices, without sacrificing the readability of the content.
A great call to action is the best way to get people to interact with your blog and turn them into leads. For that reason, we make sure that your CTAs align with your blog content and that they ask the reader to take a logical “next step,” such as download an ebook, sign up for a newsletter, etc.
Blog posts don't just help with on-page SEO; they can also help generate traffic from external sites as well. RightNow writes and optimizes blog articles with the goal of providing enough value to the reader that they Like, Share, and Tweet.
Marketing & Promotion
Once a blog post is published, we provide blog marketing services to increase the content's reach and attract more visitors. Our team can promote your blog content through social media, email, and paid channels, driving even more traffic to your website.