LinkedIn Marketing

There are companies don’t have a real idea of how to actually leverage social media in a way that get quality results. With RightNow, we can integrate social media with the rest of your inbound marketing efforts to help you drive sales and generate highly targeted leads.

We create awareness for relevant prospects who are most likely to become customers of your brand using LinkedIn as a B2B networking tool.

RightNow Inbound will you harness LinkedIn’s full potential by targeting decision makers based on their specific vertical, the size of their company, or their interest in specialized topics. We develop strategies that allow you to find and connect with these prospects in a more natural way.


Discovery & Strategy

We evaluate the current social media landscape and content offers in your space and then determine where opportunities await. We then work with you to determine which buyer personas we should focus on using LinkedIn and craft a strategy that targets decision-makers.

Content Creation

LinkedIn has grown significantly as a content platform and will continue to grow for the foreseeable future. We work with you in all areas of content creation, including identifying topics based on current industry trends, writing and editing the content, and publishing it for you.

Group Management

The most effective ads are Sponsored Updates and Direct Sponsored content. Using LinkedIn’s dynamic targeting capabilities, we set up ad campaigns that get you in front of potential customers with a precision that cannot be found in any other B2B channel. Our RightNow team will get as  granular as possible when it comes to determining which business demographics and LinkedIn groups to target.

Follower Interaction

LinkedIn marketing requires regular interaction with followers in order to increase its effectiveness. We facilitate this by curating sharable articles and publishing daily updates for you. These updates are based on pre-defined publishing guidelines which we discuss with you during strategy development.

Company Page Setup

The basis of an effective LinkedIn marketing campaign is a well-designed company page that is consistent with your organization’s voice and branding and integrates with all of your other marketing campaigns. You must optimize your existing company page to maximize its potential and promote brand awareness.

Sponsored Ads & Updates

The most effective ads are Sponsored Updates and Direct Sponsored content. Using LinkedIn’s dynamic targeting capabilities, we set up ad campaigns that get you in front of potential customers with a precision that cannot be found in any other B2B channel. Our RightNow team will get as  granular as possible when it comes to determining which business demographics and LinkedIn groups to target.